Artificial intelligence (AI) marketing platforms take customer data and activities and turn them into actionable, personalized insights. This allows marketers to deliver relevant and engaging cross-channel consumer experiences that drive greater business profitability at every stage of the customer journey.
AI marketing will change the way brands engage with customers and provide them with exceptional experiences. It will also help companies save time and money by automating certain tasks.
1. Personalisation
Personalisation is a powerful tool that can drive marketing campaigns. It allows marketers to deliver contextual customer experiences that align with their customers’ preferences, values and expectations.
For example, Spotify uses ai marketing solutions to recommend playlists based on a customer’s previous listening habits and genre preferences. This helps them differentiate themselves from competitors and improve engagement.
It also reduces the time it takes for a new subscriber to find their favorite music. Similarly, a cosmetics brand can use a chatbot to guide shoppers through a quiz about their product preferences before they start shopping online.
Personalisation is a powerful way to engage with consumers and build long-term relationships. It can boost revenue, cut costs and increase efficiency.
2. Automation
Automation can be a great way to drive marketing campaigns. It can reduce the time a marketer spends performing mundane, repetitive tasks and help them focus on more strategic work, allowing them to deliver more targeted communications and improve engagement and conversion without spending a fortune.
AI-powered marketing tools enable brands to personalise messages and content in real-time based on customer data, including purchase history. This means that marketers can send personalised emails or display targeted ads on social media.
However, it’s important to choose the right platforms to ensure that they can meet your needs and goals. For example, if you want to automate content moderation across social media then you’ll need to find a platform that is easy to use for your entire team.
3. Analytics
Analytics are a key part of driving marketing campaigns. They provide insight into customer behavior, market trends and operational efficiencies.
For example, data analytics can help marketers understand the best mix of channel engagement is appropriate for each segment. It also helps them uncover areas where their campaign is falling short.
Analytics 2.0 capabilities can chew through terabytes of data and hundreds of variables in real time. They allow marketers to create an ultra-high-definition picture of their performance, run scenarios and change ad strategies on the fly.
4. Automation
Automation is the ability to create, send, and track marketing campaigns without manually pressing “send.” It saves your team time and allows you to see real results.
The right marketing automation software can help you collect data through interactions with your website, app, and email, creating a 360-degree view of your customer. It then helps you design personalised experiences across various channels that are aligned with your business goals.
With automation, you can deliver the best content and messaging to each person at any time based on their profile. This can include emails, digital ads, and even recommendations of products on your website that are relevant to them.
5. Automation of customer service
Automated customer service is a great way to save time and money for businesses. It can also help reduce customer churn and increase revenue.
However, automated customer service can have its drawbacks as well. For example, a chatbot that doesn’t respond quickly can leave a customer frustrated and unsure of what to do.
This is especially true if it’s unable to understand the intent and mood of a customer’s utterance. It can also be difficult to escalate a support query when it’s unclear what to do next.
Conclusion
This is where AI marketing automation comes in handy. It can drive marketing campaigns to specific customers based on their behavior and traits. It can also help create more personalized and effective email blasts and ad content.